The objective of this campaign was to drive awareness, talkability, and sales of the new streamlined, pre-booked ferry service. This service is designed for Waiheke visitors with predetermined travel schedules to Waiheke Island and back to Auckland.

Tapping into the desired emotional state all travelers want to feel by dialing up the ease created by our bookable service. Book. Board. Relax.

Our stylised look and feel elevates premium cues while bringing emotional benefits to life in a visceral way.